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Discover & shop πŸ’„πŸ‘—πŸ‘‘πŸŽ’πŸ‘š from around the 🌎 Brought to you by the team at Instagram 🌈✨

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4 Stories

&ampldquoOnce beauty starts becoming too serious it sucks the fun out of it&amprdquo says @bleachlondon co-founder and hairstylist Alex Brownsell. &ampldquoThat&amprsquos the opposite of what I want Bleach to be.&amprdquo Alex and her friend Sam Teasdale first launched the brand nine years ago as a -focused salon and started selling their own products in 2013. @bleachlondon now offers bleaching kits toners vibrant temporary dyes shampoos and conditioners&ampmdashall vegan and designed to empower customers to create and maintain their signature looks..

&ldquoOnce beauty starts becoming too serious i ...

&ampldquoWe literally gave up our twenties for this brand we were just so determined&amprdquo says @rixo&amprsquos Henrietta Rix of her and co-founder Orlagh McCloskey&amprsquos early days of getting their line off the ground. &ampldquoWe set it up on a shoestring&amprdquo says Henrietta. &ampldquoWe wouldn&amprsquot even buy ourselves a coffee for the first couple of years.&amprdquo Their scrappiness has paid off @rixo has grown&ampmdashwithout outside investors&ampmdashto the point where it&amprsquos stocked by more than 140 stores. @rixo&amprsquos #LFW show &ampldquoBack to the Garden&amprdquo held last night was inspired by the 50th anniversary of Woodstock and was &ampldquosee now buy now&amprdquo&ampmdashmeaning you don&amprsquot have to wait until next spring to get the Linda dress just click on the product tag above!.⁣
🌸✌🏽🌼🌻⁣
Get a behind-the-scenes look at @rixo&amprsquos most ambitious #LFW collection to date in today&amprsquos Story!⁣.

&ldquoWe literally gave up our twenties for thi ...

At 5&amprsquo2&amprdquo @petitestudionyc&amprsquos Jenny Howell always found it challenging to find cute clothes that really fit&ampmdashsometimes she even resorted to shopping in the children&amprsquos section. So in 2016 she and her husband Matt started their own boutique womenswear brand to offer perfectly tailored designs in scaled-down proportions. &ampldquoOur style is a mix of modern and vintage&amprdquo says Jenny. &ampldquoWe have work pieces for Monday through Friday&ampmdashbut lots of options for weekend brunch too.&amprdquo.

At 5&rsquo2&rdquo @petitestudionyc&rsquos ...

&ampldquoA white shirt looks good on everyone&amprdquo says Althea Simons founder-designer of @grammarnyc which focuses solely on the fashion staple. Each organic-cotton piece made locally in New York City is named after a fundamental part of speech see The Verb Shirt The Conjunction Shirt The Pronoun Shirtdress and more. &ampldquoGrammar is the foundation of language&amprdquo she says. &ampldquoI want Grammar NYC to be the foundation of your wardrobe.&amprdquo.

&ldquoA white shirt looks good on everyone&r ...

When Ariana Mouyiaris and her dad Nikos started New York City&ampndashbased cruelty free line @makebeautyofficial together in 2013 the idea she says was to offer products that were not tied to a specific gender or age demographic. &ampldquoI grew up in a house full of makeup&amprdquo she says. &ampldquoSo MAKE is very much about exploring self-expression and being a modern human.&amprdquo Another very human element of the brand? Ten percent of @makebeautyofficial&amprsquos sales are donated to the We See Beauty Foundation which supports women-led -owned and -operated businesses..

When Ariana Mouyiaris and her dad Nikos started Ne ...

&ampldquoGrowing up I was only supposed to care about school&amprdquo says @sandyliang. &ampldquoAnd that made me think of clothes as this magical thing.&amprdquo In 2014 after graduating from Parsons School of Design Sandy launched her first collection and in 2017 introduced her signature piece&ampmdasha modern take on a fleece pullover. &ampldquoIn my work I start with where I&amprsquom from&amprdquo says the Bayside Queens&ampndashborn designer. &ampldquoI&amprsquom always talking about nostalgia and those moments in the schoolyard in fifth grade. The fleece totally embodies that for me&ampmdashcapturing that spirit in my own fun way.&amprdquo On today&amprsquos Story see Sandy&amprsquos spring/summer 2020 collection from her #NYFW presentation&ampmdashand then get an inside look at her studio space on the Lower East Side!.

&ldquoGrowing up I was only supposed to care ab ...

&ampldquoPeople call me the Queen of Enamel because I&amprsquom obsessed with using it in my jewelry&amprdquo says Alison Chemla creative director of jewelry brand @alisonlou. After six years of specializing in fine jewelry Alison branched out to a full-on enamel diffusion line in 2018. Her ⁣Loucite jelly hoops sold out in preorder and demand hasn&amprsquot let up since. Up next for the accessories innovator? &ampldquoWe just launched the tie-dye&amprdquo she says. &ampldquoWe&amprsquore always thinking of the next thing.&amprdquo 🌈⁣
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This week @shop kicks off Fashion Month! Today on Stories we go behind the scenes with @alisonlou&amprsquos Alison Chemla in NYC to learn how to create the perfect earring stack..

&ldquoPeople call me the Queen of Enamel becaus ...

Melanie Elturk says she has a singular goal for her line @hautehijab&ampmdashshe wants to make it the global hijab brand. And she&amprsquos off to a good start. @hautehijab which she started in 2010 with her husband Ahmed currently offers more than 200 styles including options in supersoft jersey and luxe satin and in an endless array of prints with new limited-edition drops every Tuesday. The brand also has plans to expand to medical hijabs and swim options. &ampldquoWe want to provide every hijab a woman wears for every single moment in her life&ampmdashfrom working out to her wedding day&amprdquo she says..

Melanie Elturk says she has a singular goal for he ...

Jewelry designer Sophie Monet Okulick says she was in her sculptor father&amprsquos Santa Monica woodshop when she first decided to launch her handmade modernist collection @sophiemonet. Ten years later she&amprsquos still successfully blurring the line between art and accessory. &ampldquoI love when I make something different&ampmdasha ring or necklace unlike anything I&amprsquove seen before&amprdquo she says. &ampldquoI&amprsquom carrying on my dad&amprsquos craft in a unique way.&amprdquo.

Jewelry designer Sophie Monet Okulick says she was ...

&ampldquoPeople think I&amprsquom exaggerating when I say that I used to wear unlined hats and my hair would fall out&amprdquo says @layd.life hats founder Charis Alexander. Unlined hats or those lined with polyester create friction that can damage hair. So Charis a former womenswear designer started @layd.life to offer a solution hats with hair-friendly washable silk linings. &ampldquoYou can immediately feel the difference&amprdquo she says. &ampldquoThere&amprsquos no weird frizz or static&ampmdashand no hat hair!&amprdquo.

&ldquoPeople think I&rsquom exaggerating whe ...

play_circle_filled Watch Lauren Chan&amprsquos journey to launch @henning in the latest episode of &ampldquoBuilding a Brand.&amprdquo.

Watch Lauren Chan&rsquos journey to launch @hen ...

When @henning&amprsquos Lauren Chan started her career as a fashion editor she says &ampldquoall of my peers were wearing gorgeous designer clothes while I was stuck in fast fashion&ampmdashthat was all I could get in my size.&amprdquo The experience led Lauren to create her own line of workwear made exclusively for sizes 12 to 24. Besides offering that same level of gorgeous each @henning piece features practical details like hidden buttons in shirts to reduce gapping and reinforced inner-thigh seams. &ampldquoOur clothes make me feel commanding equal and powerful&amprdquo she says. πŸ’―
On today&amprsquos Story we&amprsquore celebrating @henning&amprsquos official launch with Lauren Chan!.

When @henning&rsquos Lauren Chan started her ca ...

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